Prada Mirrors

Eleven flat-panel screens throughout Prada’s New York store have traditionally shown pre-recorded video of fashion shows and other similar content. Our goal was to turn these into live images of the customers in front of the screens. We attached video cameras to each screen and created 11 different computer programs to transform and twist customers’ images in beautiful and fun ways as they move past.

This project received an AIGA 365 Award in Experience Design.

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Year: 2006  Client: 2x4  
All work