The ICA San Francisco is a new museum dedicated to experimenting in public, operating transparently, and embracing constant reinvention in the realm of contemporary art.
Our website draws from the tradition of DIY publishing in the Bay Area. Like letraset and risograph, the site employs an eclectic mix of typefaces and a bold color palette. The navigation feels like flipping pages in a book. Coming soon: an area for ‘classified ads’, where the ICA SF can promote its many community partners, and a homepage takeover that serves as a billboard for artists.