Building on artist Mark Bradford’s logo, we developed a comprehensive identity system for the museum, on-street banners, stationery, usage guidelines, and many application examples. The website and identity feature a new font, DINICA, drawn by Jack Jennings and Desmond Wong, as well as a little-known standardized handwriting font. Both the website and identity trade an eclectic set of commercial and institutional vernaculars to build a surface that is both growing and about growth. Beneath that surface, we built a mission-driven and resilient infrastructure.
