“Everything around JAY-Z is source material.” The Book Of HOV is an exhibition that tells the comprehensive story of JAY-Z’s life and work – as a complete takeover of Brooklyn Public Library’s Central Branch, open to the public as of today.
Working with exhibition and identity designers General Idea, Roc Nation, and Brooklyn Public Library, we developed the web-based mobile guide for use at the library with this extraordinary installation. It includes immersive continuous audio narration by Angie Martinez, music, and almost 300 artifacts.
As Desiree Perez, CEO of Roc Nation, told the New York Times, the library is “a place that feels comfortable. It’s not intimidating. A lot of people go to the museum, but a lot of people don’t.”
And for fans and researchers who can’t visit Brooklyn, the website is also a complete archive for use at home.
