Extending our work on the website and brand identity, we designed a signage system for Amant’s physical campus in Brooklyn by architects SO–IL. The signs range from permanent wayfinding and building identification (important for a space with three entrances) to programmatic digital signage.
The forms draw from the modularity of the building materials, and the surfaces play on the building’s surprising yet vernacular materials. All make inventive use of the “fleuron”, a variable logo that appears in signage as a beacon, an asterisk, and a “you are here” marker.
Two LED tickers, powered by Amant’s website, are “slow” digital signs that extend the website into physical space. An exterior poster case, visible from the street, provides a window into the campus, much like the website’s homepage. Desktop and mobile websites, identity, digital and traditional signage, and indoor and outdoor space, are all features of a single integrated ecosystem.
