The Shed
theshed.orgA website for The Shed, built to match its architectural ambition and dynamic programming. The platform handles most ticketing and membership sales while seamlessly connecting on-site and online experiences. Its on-site "At the Shed" mode turns the website into a streamlined companion for visitors.
- Opened landmark venue in Hudson Yards
- 72% of ticket sales via website
- 81% of membership sales online
- Visitors spend an average of 2:03 per session, reflecting strong engagement
- 3% of users complete a transaction—above cultural sector benchmarks
- Website design and development
- On-site visitor experience features
- Digital signage integration
- Tessitura ticketing integration
- Audio guides, on-demand video, and digital publishing stream
The Shed is a major new cultural institution in Manhattan whose building physically transforms to create flexible space. We designed a website to match—supporting The Shed from pre-opening through launch, ongoing operation, and digital engagement during the pandemic.
Grounded in user research and developed in close collaboration with The Shed’s executive team and partners, the site is built to evolve alongside the institution itself.
The Shed’s website invites everyone in—not just art experts. It offers clear explanations, diverse representation, and multiple entry points for participation, while respecting users’ time with an efficient, mobile-first system. Accessibility for low-vision, low-hearing, and low-mobility users was prioritized from the start.
A standout “I’m at The Shed” mode unlocks tools for in-person visitors such as interactive exhibition galleries and audio guides, later adapted for a walking tour in New York City. The same platform powers digital signage in the building, seamlessly linking the online and physical experience.
Through Tessitura integration, the site delivers frictionless ticketing and membership. It has managed demand for high-profile events ranging from Björk concerts to collaborative productions by Gerhard Richter, Steve Reich, and Arvo Pärt.
Beyond transactions, the site functions as a cultural publication. Short-form “In The Works” updates and long-form essays share behind-the-scenes perspectives, connecting audiences more deeply with The Shed’s mission and programs.
