Linked by Air
We build beautiful, enduring platforms across digital and physical space and at the intersection of design, engineering, and strategy.
What we make
Digital design & development
We design and build websites, apps, markets, and other platforms that connect organizations with audiences.
A stylized white flower logo on top of a blurry photographic background.
Identity design
Essential, durable logos, brand toolkits, and design systems that unite experience and work across all scales and surfaces.
Signage & placemaking
Digital and traditional signage, wayfinding, and environmental graphics with accessibility at their core.
Integrated digital experiences
We combine our knowledge of UX and visitor engagement to produce unforgettable on-premise digital and hybrid experiences.
Strategic UX & consultation
We use our deep experience in many sectors and our curiosity in each new partnership to guide benchmarking, technical discovery, user research, and product strategy.
Software engineering
World-class in-house software engineering and integrations, working hand-in-hand with our design.
How we work

Our engagements follow three typical tracks, connecting craft to lasting change.

A
Strategy
B
Strategy + Design
C
Strategy + Design + Build

Strategy

In complex, shifting environments, help organizations see clearly, take the right risks, and move from insight to outcome.

Collaborative research and discovery
Defining goals, constraints, principles, and measures of success
Understanding users and stakeholders
Planning technical and content workstreams
Clarifying brand position and language

Design

Shape interactions, visual systems, content structures, and user journeys. Design with empathy, curiosity, and precision.

Visual and interaction design
Identity design and multi-channel guidelines
UX and journey design across touchpoints
Signage, wayfinding, and environmental graphics
Design systems and component libraries

Build

Stand up accessible, scalable systems that have lasting impact. Support launches with training, documentation, and care.

Full-stack development
CMS platforming
Custom integrations
Quality assurance
Accessibility compliance
What our clients say
Linked by Air’s ability to surface tough, unspoken issues while designing new tools for a national museum helped us deliver on our promise to Smithsonian visitors. Their approach was one of the most deeply thought through and holistic in its analysis, which generated trust from the start.
Samir Bitar
Producer, Visitor Engagement
Smithsonian Institution
LBA was an invaluable partner in elevating and transforming the Whitney’s digital presence. Their strategic insights, collaborative process, tireless work ethic, and inventive and intuitive design enabled us to better inform, engage, and inspire our audiences.
Jeff Levine
Chief Marketing and Communications Officer
Whitney Museum of American Art
Working with Linked by Air is the hat-trick of the design world. Their immense talent is coupled with an inventive attitude and a rigor for solving problems be they micro or macro. Through thoughtful research and a clear execution phase, every step toward launching our digital archive was efficient and enjoyable. The result is a groundbreaking, interactive platform created for the New Museum’s 40th anniversary – one we’re confident will become a model for others in the field.
Karen Wong
Deputy Director
New Museum of Contemporary Art
Printed Matter is enjoying its highest public profile in 40 years. Linked by Air’s elegant, utilitarian design – with responsive search, intuitive navigation, and a custom e-commerce checkout – has grown in step with us and undoubtedly contributed to our success.
Max Schumman
Director
Printed Matter, Inc.
When I want someone to understand the culture of the School of Art, I send them to the website. It’s a living, community-driven canvas that reflects what’s happening right now. Nearly everyone edits the site without training – anyone can publish. Linked by Air made this possible long before self-publishing tools were common, and the community remains deeply engaged to this day.
Sarah Stevens-Morling
Assistant Dean for Communications and Digital Media
Yale University School of Art
Item 1 of 5