Museo Jumex

Digital presence revealing Museo Jumex’s works as generously as its building.

Outcomes

Bilingual website honoring the museum’s architecture and curatorial approach
Complementary design that emphasizes clarity and usability
Rich exhibition pages that extend the gallery experience online
Growing set of curatorial “traversals” offering digital-only perspectives
More than doubled website visitation
Reduced bounce rate by over half

Engagement

Website strategy, design, and development
Information architecture and content modeling
UX and interaction design
Integration of bilingual content and accessibility features
Exhibition templates and long-form storytelling systems

Museo Jumex in Mexico City is the largest contemporary art museum in Latin America. Following the museum’s move to a new location and the construction of a new building designed by David Chipperfield Architects. We designed and developed a website that approached the museum’s content with architecture in mind. Utilizing the museum’s stark installation photography as a starting point, we created an immersive and at times surprising experience that translates a visitor’s trip through the galleries to the space of a browser.

Built with our flexible content management system, Economy, the site draws content from across the museum’s database to create pages that feature rich related content and that are highly configurable by staff. The site also features immersive ‘virtual tours’ of exhibitions and allows curators to create custom groupings of artworks from the permanent collection. These thematic groupings become a way of highlighting works not currently on view.

For Museo Jumex’s mobile site we focused on simplifying hierarchies to make it easier for users to get to content quickly. As over 60% of the museum’s traffic comes from mobile, it was important to be sure that the content fully parallel the desktop site. The main navigation is always present and easily accessible from any page by clicking the museum’s logo in the lower right.