Prada Mirrors

Mirrors that twist, watch, and play with customers at Prada’s Soho epicenter.

Outcomes

Turned eleven static screens into responsive, real-time mirrors
Created unique motion behaviors that reshaped visitors’ reflections
Added an interactive layer to the experience of Prada’s Soho flagship
Recognized with an AIGA 365 Award in experience design

Engagement

Concept development in collaboration with 2x4
Design and programming of eleven custom real-time video systems
Camera integration and interaction tuning on site
Installation support and calibration for in-store use

At Prada’s Soho epicenter, eleven flat-panel screens traditionally played pre-recorded fashion footage. Together with 2x4, we reimagined them as living mirrors — each responding uniquely to the presence of shoppers. Cameras and 11 different computer programs we created turned passing reflections into dynamic portraits, twisting and reshaping live video into patterns of movement and light.

The installation explored the link between self-image and fashion, between display and surveillance, making every glance part of the store’s choreography.

This project received an AIGA 365 Award in Experience Design.