Linked by Air
MoMA PS1—homepage

Homepage as an endless stream for amplifying artists and community voices.

Outcomes
  • PS1’s first independent website in over a decade, debuting its new identity
  • Non-hierarchical discovery of artists, ideas, and programs
  • Easy-to-find calendar views for planning visits and seeing what’s on
  • Interconnected stories linking artists, exhibitions, and initiatives
  • Bilingual and accessible experience
Engagement
  • Strategy, design, and development
  • Information architecture and content modeling
  • UX and interaction design
  • Integration with MoMA and external systems
  • Accessibility and localization implementation
MoMA PS1 homepage—Queensbridge Photo Collective
MoMA PS1 homepage—Poncili Creacion

PS1’s new website, separates the contemporary art museum from MoMA’s website for the first time in several years, and introduces a new brand identity. The site expresses a whole new kind of non-hierarchical programming. Its homepage is an endless communication stream designed to amplify the voices of artists and community organizations – a platform as much as an institution. Each post on the homepage is the beginning of a larger page and set of relationships, providing numerous entry points to deeper journeys within PS1’s site and also leading outward from it.

The homepage’s second tab is a sophisticated calendar which slides into view, providing a date-based rather than narrative means to explore PS1’s offerings. The site is highly optimized for performance, is extremely flexible for authors, and is optimized for mobile.

MoMA PS1—All Programs
MoMA PS1—Deana Lawson—Installation Views
MoMA PS1—Visit
MoMA PS1—Today program
Metadata
Client
MoMA PS1
Year
2022
Services