Linked by Air creates design systems, shapes hybrid environments, and builds digital products that grow with their institutions and help institutions grow.
What we do
Working currently with clients in Africa, Asia, Australia, Europe, and North America, we integrate strategy, innovation, user experience, interaction and visual design, and software development.
We launch long-lasting platforms online and in physical space. Whether it’s a campus signage system, an ecommerce business, a ground-breaking online presence, or a personalized mobile experience, our work drives organizational transformation.
Example workstreams
Discovery and strategy
- Collaborative research
- Trend research and peer analysis
- Developing a shared critical perspective
- Goal definition and benchmarking
- Audience strategy
- Content strategy
- Analytics strategy
- Workflow and capabilities analysis
- Technical auditing
- Data modeling
Concept design
- Identity design
- Concept sketching
- Design for accessibility
- User journeys and cross-channel strategy
- Interaction prototypes
- Early user testing and market validation
- Technical proof of concepts or mockups
- Establishing a component design system
- Feature prioritization
Details and system design
- Responsive typographic system
- Information architecture
- Identity application templates
- Refining the interaction language
- Finalizing the engineering scope of work and technical dependencies
- Documentation
Engineering and lifecycle
- Front-end and back-end coding and integration
- Ongoing technical support and training
- Ongoing performance review
- Construction and installation supervision (signage)
- Biweekly demos
- Feature evolution in response to insights and opportunities
How we work
Our award-winning design approach leads with research and culture, develops an organization-wide strategy, and puts users first.
By working across leading-edge design and pioneering technology, we emphasize measurable outcomes, continuous adaptation to opportunity, sustainable governance, and access for all.
Tamara Maletic, Dan Michaelson, Eric Nylund, Colin Duggan, Madison Bozinoff, Jack Rieger, Megan Pai, Tyler Paige, Rosa McElheny, Kyla Arsadjaja, Camila Mercado
- 1014—German cultural center
- A4 Arts Foundation (Cape Town)
- Amant (New York and Siena, Italy)
- Aspen Art Museum
- Brooklyn Public Library
- Center for Curatorial Studies, Bard College
- Centre Pompidou Jersey City
- Columbia GSAPP
- Columbia Books on Architecture and the City
- Cooper Hewitt, Smithsonian Design Museum
- The Feminist Institute
- E&J Gallo
- Fubon Art Museum
- Institute of Contemporary Art, Los Angeles
- MoMA PS1
- Museo Jumex
- New York Public Library
- Powerhouse Museum (Sydney)
- Printed Matter
- Roc Nation
- The Shed
- The Smithsonian
- State Street Global Advisors
- Tang Museum
- TEFAF (The European Fine Art Fair)
- Whitney Museum of American Art
- Yale University School of Architecture
- AIGA/NY
- Bard Graduate Center, New York
- Chicago Architecture Biennial
- Columbia GSAPP, New York
- ECAL, Lausanne
- Google, New York
- IDEO, New York
- International Biennial of Graphic Design, Brno
- Maine College of Art, Portland
- Naver/NHN, Seoul
- Het Nieuwe Instituut, Rotterdam
- NYU Visual Arts Administration MA program
- NYU ITP
- Otis College of Art and Design, Los Angeles
- Parsons/The New School for Design, New York
- Pratt, New York
- Princeton University
- Rhode Island School of Design
- Stroom Gallery, The Hague
- SUNY Purchase
- University of Seoul
- Washington University, St. Louis
- Wesleyan
- Yale University School of Architecture
- Yale University School of Art
- Michael Kimmelman, As New York Weighs Library Cuts, Three New Branches Show Their Value, New York Times, March 10, 2023
- George Kafka, How Linked by Air Helped Cooper Hewitt Rethink Online Exhibitions, AIGA Eye on Design, April 13, 2022
- Melissa Locker, Let Damien Hirst and Yayoi Kusama art-splain their work with this high-tech museum guide, Fast Company, June 28, 2018
- Eleanor Lambert, Snap Back to Reality, The Creators Project, November 4, 2016
- Dan Michaelson, Ultralight, 27th Brno Biennial Catalog, The Moravian Gallery in Brno, 2016
- Jake Solyst, Why We Play It Safe, August 29, 2016
- Tamara Maletic, Lights On, Grafik #188, London, 2014
- Liz Robbins, One Long Night in Puzzle City, The New York Times, October 11, 2013
- Dan Michaelson and Tamara Maletic, Two Translations in Multiple Signatures: On Designers, Authors, Readers, Michael Rock ed., Rizzoli, 2013
- Jack Balkin and Dan Michaelson, Governance Structures in Graphic Design, Decorative Form in Law, and Schools in the Public Sphere, Graphic Magazine #22, Seoul, 2012
- “Only”, Brno Graphic Design Biennial, Czech Republic, 2012
- Helen Armstrong and Zvezdana Stojmirovic, “Linked by Air”, in Participate: Designing with User-Generated Content, Princeton Architectural Press, 2011
- Angharad Lewis, Linked by Air’s progressive web design, Grafik #188, London, 2011
- Dina Helal, Brad Henslee, and Dan Michaelson, Barn-raising: Building a Museum Website Using Custom Wiki Tools, Museums and the Web, Denver, 2010
- “Identity for Zagreb Dance Center”, with Lana Cavar, Graphic Magazine #13 (Visual Identity Issue), Seoul, 2010
- X Exhibition, 07 Graphic Design in China, The International Judges Nomination Exhibition, Shenzhen, 2008
- Dan Michaelson, Street View, Modern Painters, September 2007
Libby Safford, Hilla Katki, Lauren Adolfsen, Mary Voorhees Meehan, Brian Watterson, Laurel Schwulst, Julia Novitch, John Friel, Nika Simovich Fisher, Minkyoung Kim, Alexander Wolf, Jonathan Zong, Dylan Fisher, Jeffrey Scudder, Maurann Stein, Sasha Portis, James Oates, Andrea Lausevic, Lukas Eigler-Harding, Aarati Akkapeddi, Kieran Gillen, May Kim, Christopher Roeleveld, Nina Muccia, Karen Tian, Biba Košmerl, Greta Skagerlind, Surabhi Sakhalkar, Alison Abreu-Garcia, Luke Underwood, Cole Shapiro, Jesse Chan-Norris, Neeta Patel, Siri Lee, Alex Mozeak
Working here
Our designers and engineers are passionate and engaged collaborators with one another and with our clients and users. Several are also part-time teachers, on the faculty at Parsons, Pratt, Wesleyan, and Yale.
We periodically have open positions for detail-oriented, collaborative, and change-making designers and engineers. If that describes you, send a note. Linked by Air staff combine remote and on-premise work in our Brooklyn office to fit individualized needs.