Prada Dataman
Celebrity headlines transformed into a live “event garment” for Prada LA.
Decorative video playing. Hover or focus to show pause control.
Dataman is a lifesize 3D rendering of two walking runway models projected onto glass in Prada’s Los Angeles store.
In keeping with the store’s themes of celebrity culture and narcissism, each day’s celebrity news headlines appear as a realtime “event garment” on the 3D renderings.
In this way, visitors also realize that the animation was not generated in advance, but is being rendered all the time.
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